Fitness and Nutrition Platform for Personalized Calorie Targets and Recipes
An all-in-one fitness and nutrition platform offering personalized calorie targets, recipes, and home workout programs to help users achieve their health goals.

Automatic tracking of partner sales and subscriptions across all channels.
FirstPromoter integrated with website and Stripe checkout for accurate attribution.
Comprehensive analytics for controlling and analyzing partner effectiveness.
The Idea Behind the Project
An all-in-one fitness and nutrition platform designed to help users achieve their health goals through personalized guidance and convenient tools. The platform sets individualized calorie and macro targets, offers quick and easy fitness-friendly recipes, and provides home workout programs that require no gym.
Users can log their food intake, track progress with analytics, and stay motivated through weekly check-ins and coaching calls. The app also fosters a supportive community and includes a structured fat loss program, giving users all the resources they need in one place to simplify their fitness journey and maintain accountability.
Project Challenges
The client needed to integrate affiliate tracking for partner sales on their website and in Stripe, ensuring proper tracking of subscription and payment events.
Main challenges:
- Partner sales and subscriptions were not automatically tracked
- Difficulty controlling and analyzing partner effectiveness
- Need to integrate FirstPromoter with website and Stripe checkout
- Requirement to pass affiliate codes and subscription/payment events
- Ensuring accurate tracking across multiple touchpoints

Provided Solutions
FirstPromoter Integration
We integrated FirstPromoter with the website and Stripe checkout, enabling automatic tracking of partner sales and subscriptions with accurate affiliate code passing and event tracking.

Affiliate Tracking System
We implemented a comprehensive affiliate tracking system that automatically tracks partner effectiveness, subscription events, and payment transactions across all touchpoints.

Stripe Checkout Integration
We ensured seamless integration between FirstPromoter and Stripe checkout, enabling accurate tracking of subscription and payment events with proper affiliate attribution.


Key Features Overview
Personalized Targets
Individualized calorie and macro targets tailored to each user's health goals and body composition.
Recipe Library
Quick and easy fitness-friendly recipes to support healthy eating habits and nutritional goals.

Home Workouts
Comprehensive home workout programs that require no gym, making fitness accessible anywhere.
Progress Tracking
Food logging, progress analytics, and weekly check-ins with coaching calls to maintain accountability.
Affiliate Integration
FirstPromoter integration for tracking partner sales and subscriptions through website and Stripe checkout.